Category · 12 articles

Partner guides

What each service category is, when you need it, and how the options compare — downsides included.

Business basics

01 / 03

Forming the company, banking, insurance, accounting and protecting the name.

Accounting software for a new business, compared

10 min read

Business bank accounts for a new company, compared

18 min read

Registered agents and LLC formation services, compared

21 min read

Startup insurance — tech E&O, cyber and general liability, compared

13 min read

Trademarking your product name

8 min read

02 / 03

Taking payments, supporting customers, catching errors and owning your domain.

Customer support and live chat tools for small products, compared

10 min read

Domain registrars for a new product, compared

9 min read

Error tracking and uptime monitoring for small apps, compared

10 min read

Merchants of record and subscription billing, compared

10 min read

03 / 03

Logos, demo videos and the newsletter that keeps customers coming back.

Making a demo video of your app — tools compared

8 min read

Logo makers and logo designers for a new product, compared

10 min read

Newsletter platforms for founders, compared

8 min read